Juventus’ kit for next season has received mixed reviews, but it is thought the drastic change is down to marketing reasons.
The Italian champions have ditched the famous black and white stripes and replaced them with a monochrome look.
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Cristiano Ronaldo wearing the new Juventus kit during their match with Roma
Naturally, when rumours of the new direction first surfaced, a number of fans were distraught – how dare adidas mess with tradition and history, they cried.
However, Football Italia have suggested the design has been chosen to appeal to fans across the Atlantic.
The rumour claims research suggests black and white stripes remind American fans of referees given this is what officials in baseball and American Football wear.
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